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Expert Web Analytics and Google Analytics Agency for Enhanced Website SEO & Data-Driven Conversion Rate Optimisation

Best Practices in Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the latest version of Google's popular web analytics platform. It provides a range of new features and capabilities, including improved data accuracy, more robust integration with other Google products, and enhanced privacy controls. Here are some best practices for using GA4:

  1. Use data from both GA4 and Universal Analytics: While GA4 is the future of Google Analytics, Universal Analytics is still widely used and is likely to be supported for some time to come. To get the most comprehensive view of your data, it's important to use data from both platforms.

  2. Use the App + Web property: GA4 introduces the concept of the "App + Web property," which allows you to track data from both web and app sources in a single property. This can be especially useful if you have a mobile app or if you want to track data from web and app sources together.

  3. Use events to track user interactions: In GA4, events are used to track user interactions with your website or app. These can include things like button clicks, form submissions, and page views. It's important to set up events in a way that accurately reflects the user experience, as this will provide more valuable data for analysis.

  4. Use enhanced measurement to track user interactions: GA4 includes a feature called "enhanced measurement," which allows you to track user interactions that may not be captured by traditional pageviews or events. This includes things like scroll depth and outbound link clicks.

  5. Use the Google Analytics App to monitor your data: The Google Analytics App allows you to view your GA4 data on the go. It includes real-time data, insights, and alerts, and can be a useful tool for staying up-to-date on your website or app's performance.

By following these best practices, you can get the most out of GA4 and use it to gain valuable insights about your website or app's performance and your users' behaviors.

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