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A Comprehensive Guide to the Role and Responsibilities of a Digital Analyst

The Day To Day as a Digital Analyst


Digital Analysts work across multiple teams including Marketing, User Experience Designers, Customer Service, Project Management & Development to monitor the effective of digital performance. The provide insight on how to improve all aspects of a website and digital campaigns by interrogating the data. The majority of Digital Analysts work for retail companies, technologies companies, government organisations, marketing/analytics companies, or they're self-employed and work on a contract basis.


Digital Analysts spend their days meeting with various teams communicating the data/insights they've found, creating, implementing and maintaining tracking, generating and updating dashboard and reports, analysing data & recommending changes with data to back it up.


The main goal of a Digital Analyst is to examine qualitative and quantitative data in order to give their customers an optimal digital/website experience


 

What Are The Roles Of a Digital Analyst?


Digital Analysts help various teams understand the outcomes of their efforts. Whether it's the Design & Development team on a new feature realised or the marketing team and their latest campaign.

Digital A


nalyst insights help shape the companies digital services by finding areas for improvement (Conversion Rate Optimisation)

Because Digital Analysts work with various team that won't always understand complex data and data terms their roles include:


  • The ability to translate complex data into easy-to-understand information

  • A good understanding of marketing and analytics tools and technologies

  • The Ability to communicate across various teams and levels of the organisation

  • Ability to work with large numbers & data

  • Audit website tracking

  • Create and maintain website tracking

  • Generate dashboards and reporting


 

What Skills Should a Digital Analyst Have?

Digital Analysts must have outstanding communication skills as a large proportion of their job will be to take their data analysis and convert their complex findings into an easy to understand format for all parties. They must be able to present their insight in front of a group or email the report.


One skill that bridges the gap between hard and soft skills is the Digital Analysts ability to strategize, problem-solve, think critically, modify their approach as they go, and reflect on results in their data.


Google Analytics/Adobe Analytics, Data Analytics, Tableau, Power BI, and Excel are all major technical skills that a Digital Analyst will need. Some employers will expect a Digital Analyst to be proficient in R or Python.

Digital Analysts should know how to execute A/B testing, pull insights from data, merge data from various sources and manage deadlines.



 

How can ATRIA Analytics help?


ATRIA ANALYTICS assist clients in unlocking their true potential, using data to increase digital performance and gain a competitive edge. We are a digital analytics consultancy that specialise in Performance Analytics, Tag Management & Conversion Rate Optimisation.


We ensure your current analytics is gathering data accurately and efficiently. We will set up accurate data gathering of your digital services in order to analyse customer journeys and highlight pain points to identify improvements for your valued customers.


Get in touch now to get ahead of competitors, with recommended growth opportunities from the insights we discover.





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